Sunday, 05 September 2010, 06:24 pm
Gemma Bardsley
Gemma Bardsley
| EMAIL: | gemmabardsley@googlemail.com | |
| HOMEPAGE: | http://theelementsofstyle.co.uk/ | |
| TITLE: | Elements of Style | |
| DESCRIPTION: | The Elements of Style is a high concept, digital viral marketing campaign, aimed at demonstrating to potential clients a new way to market clothes online in the competitive fashion community. The campaign consists of four interactive viral adverts based on the elements earth, air, fire and water. Each of these elements represents a different personality to ensure a strong aesthetic and theme throughout the adverts so they are recognisable to consumers. The adverts feature the same model to promote and highlight how certain clothes evoke different characteristics taste and personality. During the course of the adverts, by utilising the latest Adobe Flash 8 features, it is possible for the user to interact with the footage by clicking on the screen when there is an item of clothing they are interested in, when they do this the video will pause and they will receive instant information depending on where and when they have clicked. The user can then continue or restart, when they are ready to carry on watching the advert. | |