Sunday, 05 September 2010, 06:26 pm
Jonah Andrew
Jonah Andrew
| EMAIL: | jonah@routeb.com | |
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| TITLE: | Colony Mountain | |
| DESCRIPTION: | Colony Mountain is the vehicle for Colony Clothing’s winter marketing campaign. With the companies focus firmly on extreme sports, the branding of the winter campaign resides firmly with the most popular winter extreme sport of snowboarding.
The aim of Colony Mountain is to provide an interactive environment that appeals to the target demographic in a manner that subconsciously increases the company’s awareness within such sports as surfing, snowboarding and skateboarding. The undertone of the environment is promoting the labels merchandise such as, t-shirts, jumpers and hats with a subtle approach to E commerce. |
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